Presidential Communication is the first book to combine a study of
the American Presidency with communication theory. The book brings
readers a new way of looking at the Chief Executive Office. First
Presidential Communication builds a case for the "rhetorical
presidency"--what it means and how it works--and why an approach
based on an analysis of presidential rhetoric and persuasion works
better than others to uncover the essential nature of the office.
The authors also examine the presidency from the major areas of
concentration traditionally found in communication scholarship.
General
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