An unparalleled guide to the theory and practice of public
relations Reflecting advances in theory, research, and application
in the discipline since the publication of the Handbook of Public
Relations in 2001, this new volume is global in scope and unmatched
in its coverage of both academic research and professional best
practice. Key Features Presents major theories in the words of the
leading advocates for each theory Covers the full range of theory,
research, and practice in the discipline Positions public relations
as a positive force to help make society more fully functional
Challenges academics and practitioners to identify best practices
that can inform the work of those in the profession
General
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