A career engineer at Studebaker, Harold E. Churchill became
president of the recently merged Studebaker-Packard Corporation in
1956, at a time when finances were shaky and an aging product line
was losing ground to the Big Three. Quickly launching a program of
""realism and common sense,"" he focused the company's energies on
a few selected market segments where he saw opportunities for gain.
His vision for a compact economy car led to the Lark, the hit model
that Studebaker desperately needed. This thorough examination of
Churchill's leadership of Studebaker-Packard draws upon Board of
Directors minutes, internal documents, oral histories and media
reports in constructing a detailed account of these crucial years.
In addition to covering the cars and trucks produced under
Churchill in detail, it closely traces Churchill's actions as
president and analyses his motivations, the pressures he faced, his
leadership style and the success or failure of his tenure.
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