Books > Science & Mathematics > Science: general issues > Industrial applications of scientific research & technological innovation
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Innovation Generation - How to Produce Creative and Useful Scientific Ideas (Hardcover)
Loot Price: R1,062
Discovery Miles 10 620
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Innovation Generation - How to Produce Creative and Useful Scientific Ideas (Hardcover)
Expected to ship within 12 - 17 working days
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Whether you are a student or an established scientist, researcher,
or engineer, you can learn to be more innovative. In Innovation
Generation, internationally renowned physician and scientist
Roberta Ness provides all the tools you need to cast aside your
habitual ways of navigating the every-day world and to think
"outside the box." Based on an extraordinarily successful program
at the University of Texas, this book provides proven techniques to
expand your ability to generate original ideas. These tools include
analogy, expanding assumptions, pulling questions apart, changing
your point of view, reversing your thinking, and getting the most
out of multidisciplinary groups, to name a few. Woven into the
discussion are engaging stories of famous scientists who found
fresh paths to innovation, including groundbreaking primate
scientist Jane Goodall, father of lead research Herb Needleman, and
physician Ignaz Semmelweis, whose discovery of infection control
saved millions. Finally, the book shows how to combine your newly
acquired skills in innovative thinking with the normal process of
scientific thinking, so that your new abilities are more than
playthings. Innovation will power your science.
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