Put yourself in the customer's shoes, with dozens of bids,
proposals or tender responses to assess. It's a daunting and
difficult job. Despite the hours you have spent writing your
proposal, it's just one among many. What does it take to be
successful in this hyper-competitive environment? What will make
your proposal rise to the top of the pile? In this concise and easy
to read book, proposal writing expert Robyn Haydon explains why
most proposals end up on the reject pile - and how to make sure
yours is a winner. Whether you write proposals for a living - or
just need help to finish a proposal today - you will find practical
advice here on proposal structure, readability, writing techniques,
selling your capability, making a compelling offer, and avoiding
elimination traps. Ideal for entrepreneurs, professional service
providers and small business owners, as well as sales and marketing
specialist, grant writers and proposal professionals who work in
commercial and not for profit environments. "A quick way to learn a
great deal about proposal writing...excellent value...highly
recommended."- Australian Marketing Institute "What's your strike
rate when it comes to successful submissions? If it's less than
100%, you could learn something from The Shredder Test. The chapter
summaries are excellent...a concise, useful read." - The Age
Newspaper "Straightforward and easy to read, this book is
applicable worldwide for companies bidding in open
business-to-business environments." - Association of Proposal
Management Professionals (USA) "Strategies, tactics, how-to's and
tips that any business can use." - Herald Sun Newspaper About the
Author: Robyn is Principal Consultant of Winning Words, a
successful bid, tender and proposal development consultancy based
in Melbourne, Australia. Since 2001, Robyn has helped her clients
to land contracts worth hundreds of millions of dollars in highly
competitive industries including construction, community services,
engineering, employment, facility management, ICT, logistics,
manufacturing, professional services and water & waste
management. She has worked on bids for government business at all
levels (Federal, State and local) as well as on proposals for
contracts with private and public companies. Robyn's prior
experience in senior corporate sales & marketing roles means
that she has particular empathy for the challenges faced by people
who work on bid teams.
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