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Mathematical Approach To Multilevel, Multiscale Health Interventions, A: Pharmaceutical Industry Decline And Policy Response (Hardcover, New)
Loot Price: R2,826
Discovery Miles 28 260
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Mathematical Approach To Multilevel, Multiscale Health Interventions, A: Pharmaceutical Industry Decline And Policy Response (Hardcover, New)
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Total price: R2,846
Discovery Miles: 28 460
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This book, based on published studies, takes a unique perspective
on the 30-year collapse of pharmaceutical industry productivity in
the search for small molecule "magic bullet" interventions. The
relentless escalation of inflation-adjusted cost per approved
medicine in the United States - from $200 million in 1950 to $1.2
billion in 2010 - has driven industry giants to, at best, slavish
imitation in drug design, and at worst, abandonment of research and
embracing of widespread fraud in consumer marketing.The book adapts
formalism across a number of disciplines to the strategy for design
of mutilevel interventions, focusing first on molecular, cellular,
and larger scale examples, and then extending the argument to the
simplifications provided by the dominant role of social and
cultural structures and processes in individual and population
patterns of health and illness.In place of "magic bullets", we must
now apply "magic strategies" that act across both the scale and
level of organization. This book provides an introductory roadmap
to the new tools that will be needed for the design of such
strategies.
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