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Corporate Social Capital and Liability (Hardcover, 1999 ed.)
Loot Price: R5,765
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Corporate Social Capital and Liability (Hardcover, 1999 ed.)
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What enables some organizations to routinely perform better than
others? Conversely, what makes some firms consistently perform
worse than their competitors? Within a single corporation, what
enables some teams or individual firm members to outperform their
counterparts? Through the concept of social capital, this book
addresses these questions by studying the effects of relationship
networks on the ability of corporate players (firms and their
members) to attain their professional goals. The idea of social
capital has become one of the premier approaches to studying
networks in the context of organizations but the literature still
lacks a conceptual paradigm that connects the various approaches,
definitions and measure of social capital into an integrated
analytical model. By explicitly connecting social networks to the
goals of corporate players, this book provides a unifying framework
to the study of social capital in an organizational context. In
this volume social capital' is defined as the resources that accrue
to an actor through his or her social relationships and that aid in
the attainment of goals. The book introduces the new notion of
social liability' as a framework to analyze the negative effects
social networks can have on the attainment of goals by firms and/or
their members. Corporate Social Capital and Liability thus presents
a new way to tie together findings and approaches in the literature
by explicitly addressing the distinction between networks and
outcomes, the distinction between networks at the level of firms
and networks at the level of individuals, and the distinction
between positive outcomes of social structure (social capital) and
negative outcomes (socialliability). The book's contributors are
forty-six acclaimed scholars from around the world with backgrounds
in management, business and sociology. Together, they describe how
social relationships within and between firms positively affect the
ability of corporations to achieve fruitful alliances; gain access
to information, resources, knowledge and financial capital; and
recruit qualified personnel. The book makes an explicit distinction
between networks at the level of firms and networks at the level of
individuals. The outcomes of networks are also considered at these
different analytical levels by addressing such questions as: how do
social relationships between firms assist firms and individuals in
the attainment of their goals? How do these relationships obstruct
goals? What is the effect of networks between individuals (within
and between firms) on the performance of these individuals and the
firms they work for? Can networks be managed to yield social
capital rather than social liability? The unifying framework of
social capital and social liability is helpful in studying business
enterprises, and also useful in other disciplines which analyze
social networks and organizations, such as community studies,
economics, and political science.
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