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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Luxury Tourism - Market Trends, Changing Paradigms, and Best Practices (Paperback, 1st ed. 2020)
Loot Price: R1,869
Discovery Miles 18 690
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Luxury Tourism - Market Trends, Changing Paradigms, and Best Practices (Paperback, 1st ed. 2020)
Series: Tourism, Hospitality & Event Management
Expected to ship within 10 - 15 working days
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Over the past two decades, through unprecedented levels of
prosperity and changing values, luxury tourism has transformed into
a new consumption pattern. This book analyzes the topic in detail
with contributions from both recognized scientists and prominent
executives in the luxury business. It shows how the concept of
luxury has shifted from material to immaterial dimensions, and
outlines new trends that will shape the luxury market in the
future. The content includes carefully selected leading examples
from the most important segments of the tourism market, along with
concrete recommendations and best practices. Sharing unique
insights, the book is a must-read for those working in the tourism
industry, as well as lecturers and university students of tourism.
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