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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Luxury Tourism - Market Trends, Changing Paradigms, and Best Practices (Hardcover, 1st ed. 2020) Loot Price: R1,857
Discovery Miles 18 570
Luxury Tourism - Market Trends, Changing Paradigms, and Best Practices (Hardcover, 1st ed. 2020): Roland Conrady, David Ruetz,...

Luxury Tourism - Market Trends, Changing Paradigms, and Best Practices (Hardcover, 1st ed. 2020)

Roland Conrady, David Ruetz, Marc Aeberhard

Series: Tourism, Hospitality & Event Management

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Loot Price R1,857 Discovery Miles 18 570 | Repayment Terms: R174 pm x 12*

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Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism.

General

Imprint: Springer Nature Switzerland AG
Country of origin: Switzerland
Series: Tourism, Hospitality & Event Management
Release date: November 2020
First published: 2020
Editors: Roland Conrady • David Ruetz • Marc Aeberhard
Dimensions: 235 x 155 x 27mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 323
Edition: 1st ed. 2020
ISBN-13: 978-3-03-059892-1
Languages: English
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Industry & industrial studies > Service industries > General
LSN: 3-03-059892-6
Barcode: 9783030598921

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