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Information and Communication Technologies in Tourism 2017 - Proceedings of the International Conference in Rome, Italy, January 24-26, 2017 (Paperback, 1st ed. 2017)
Loot Price: R5,922
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Information and Communication Technologies in Tourism 2017 - Proceedings of the International Conference in Rome, Italy, January 24-26, 2017 (Paperback, 1st ed. 2017)
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This book presents state-of-the-art research into the application
of information and communication technologies to travel and
tourism. The range of topics covered is broad, encompassing digital
marketing and social media, mobile computing and web design,
semantic technologies and recommender systems, augmented and
virtual reality, electronic distribution and online travel reviews,
MOOC and eLearning, eGovernment, and the sharing economy. There is
a particular focus on the development of digital strategies, the
impact of big data, and the digital economy. In addition to the
description of research advances and innovative ideas, readers will
find a number of informative industrial case studies. The contents
of the book are based on the 2017 ENTER eTourism conference, held
in Rome. The volume will be of interest to all academics and
practitioners who wish to keep abreast of the latest developments
in eTourism.
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