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Information and Communication Technologies in Tourism 2017 - Proceedings of the International Conference in Rome, Italy, January 24-26, 2017 (Paperback, 1st ed. 2017) Loot Price: R5,922
Discovery Miles 59 220
Information and Communication Technologies in Tourism 2017 - Proceedings of the International Conference in Rome, Italy,...

Information and Communication Technologies in Tourism 2017 - Proceedings of the International Conference in Rome, Italy, January 24-26, 2017 (Paperback, 1st ed. 2017)

Roland Schegg, Brigitte Stangl

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Loot Price R5,922 Discovery Miles 59 220 | Repayment Terms: R555 pm x 12*

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This book presents state-of-the-art research into the application of information and communication technologies to travel and tourism. The range of topics covered is broad, encompassing digital marketing and social media, mobile computing and web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment, and the sharing economy. There is a particular focus on the development of digital strategies, the impact of big data, and the digital economy. In addition to the description of research advances and innovative ideas, readers will find a number of informative industrial case studies. The contents of the book are based on the 2017 ENTER eTourism conference, held in Rome. The volume will be of interest to all academics and practitioners who wish to keep abreast of the latest developments in eTourism.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Release date: 2017
First published: 2017
Editors: Roland Schegg • Brigitte Stangl
Dimensions: 235 x 155 x 41mm (L x W x T)
Format: Paperback
Pages: 794
Edition: 1st ed. 2017
ISBN-13: 978-3-319-51167-2
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Business & management > Business mathematics & systems > General
Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN: 3-319-51167-X
Barcode: 9783319511672

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