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Digitalisierung und Einzelhandel - Taktiken und Technologien, Praxisbeispiele und Herausforderungen (German, Paperback, 1. Aufl. 2021) Loot Price: R566
Discovery Miles 5 660
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Digitalisierung und Einzelhandel - Taktiken und Technologien, Praxisbeispiele und Herausforderungen (German, Paperback, 1....

Digitalisierung und Einzelhandel - Taktiken und Technologien, Praxisbeispiele und Herausforderungen (German, Paperback, 1. Aufl. 2021)

Ronald Deckert, Atilla Wohllebe

Series: essentials

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Loot Price R566 Discovery Miles 5 660

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Das Aufkommen des Internets und insbesondere die Verbreitung von Smartphones haben den E-Commerce in Deutschland und weltweit wachsen lassen und setzen den stationaren Einzelhandel wirtschaftlich unter Druck. Mit der Digitalisierung eroeffnen sich aber auch neue Chancen fur stationar tatige Handelsunternehmen entlang der gesamten Wertschoepfungskette, die mit Blick auf Kundenmehrwert, Implementierung, Effizienz und Nachhaltigkeit einzuordnen sind.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: essentials
Release date: March 2021
First published: 2021
Authors: Ronald Deckert • Atilla Wohllebe
Dimensions: 210 x 148 x 3mm (L x W x T)
Format: Paperback
Pages: 47
Edition: 1. Aufl. 2021
ISBN-13: 978-3-658-33089-7
Languages: German
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Computing & IT > Computer software packages > General
Books > Business & Economics > Business & management > Sales & marketing > Customer services
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LSN: 3-658-33089-9
Barcode: 9783658330897

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