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Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
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Cruise Ship Tourism (Hardcover, 2nd edition)
Loot Price: R4,760
Discovery Miles 47 600
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Cruise Ship Tourism (Hardcover, 2nd edition)
Expected to ship within 12 - 17 working days
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Completely updated and revised, Cruise Ship Tourism, 2nd Edition
covers the economic, social and environmental impacts of cruising,
combining the latest knowledge and research to provide a
comprehensive account of the subject. Despite the industry growing
rapidly, there is a substantial gap in the related literature, and
this book addresses the key issues for researchers, students and
industry professionals. This second edition: - Reviews the
fundamental principles of the industry, the cruise experience from
a passenger perspective, marketing, planning and destination
development. - Includes case studies throughout, translating theory
into practical management advice. - Comprises contributions from
over fifty international contributors to portray a truly global
perspective. - Provides numerous full colour illustrations to bring
the subject to life. A valuable 'one-stop-shop' for those
interested in cruise ships and maritime tourism, this new edition
from major names in the field is also an invaluable resource for
anyone concerned more widely with tourism and business development.
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