Books > Social sciences > Psychology > Social, group or collective psychology
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The Cultural Animal - Human Nature, Meaning, and Social Life (Hardcover, New)
Loot Price: R895
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The Cultural Animal - Human Nature, Meaning, and Social Life (Hardcover, New)
Expected to ship within 10 - 15 working days
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What makes us human? Why do people think, feel, and act as they do?
What is the essence of human nature? What is the basic relationship
between the individual and society? These questions have fascinated
both great thinkers and ordinary humans for centuries. Now, at
last, there is a solid basis for answering them, in the form of the
accumulated efforts and studies by thousands of psychology
researchers. We no longer have to rely on navel-gazing and
speculation to understand why people are the way they are - we can
instead turn to solid, objective findings. This book, by an eminent
social psychologist at the peak of his career, not only summarizes
what we know about people - it also offers a coherent,
easy-to-understand, through radical, explanation. Turning
conventional wisdom on its head, the author argues that culture
shaped human evolution. Contrary to theories that depict the
individual's relation to society as one of victimization, endless
malleability, or just a square peg in a round hole, he proposes
that the individual human being is designed by nature to be part of
society. Moreover, he argues that we need to briefly set aside the
endless study of cultural differences to look at what most cultures
have in common - because that holds the key to human nature.
Culture is in our genes, although cultural differences may not be.
This core theme is further developed by a powerful tour through the
main dimensions of human psychology. What do people want? How do
people think? How do emotions operate? How do people behave? And
how do they interact with each other? The answers are often
surprising, and along the way the author explains how human desire,
thought, feeling, and action are connected.
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