Modern Analysis of Customer Surveys - with Applications using R (Hardcover)

Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. As demonstrated in this book, integrating such basic analysis with more advanced tools, provides insights on non-obvious patterns and important relationships between the survey variables. This knowledge can significantly affect the conclusions derived from a survey.

Key features: Provides an integrated, case-studies based approach to analysing customer survey data.Presents a general introduction to customer surveys, within an organization's business cycle.Contains classical techniques with modern and non standard tools.Focuses on probabilistic techniques from the area of statistics/data analysis and covers all major recent developments.Accompanied by a supporting website containing datasets and R scripts.

Customer survey specialists, quality managers and market researchers will benefit from this book as well as specialists in marketing, data mining and business intelligence fields.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	2012
First published:	2012
Authors:	RS Kenett
Dimensions:	259 x 170 x 29mm (L x W x T)
Format:	Hardcover
Pages:	524
ISBN-13:	978-0-470-97128-4
Categories:	Books > Science & Mathematics > Mathematics > Probability & statistics Books > Business & Economics > Business & management > Sales & marketing > Customer services Books > Computing & IT > Computer software packages > Other software packages > Mathematical & statistical software Promotions
LSN:	0-470-97128-2
Barcode:	9780470971284

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!