This cross-disciplinary business book develops insight into the
management of businesses operating in various economic sectors that
take a proactive approach to the triple dimension of sustainability
(economic, social and environmental), positioning itself as a key
reference for both academics and practitioners in the wide area of
business management. The concept of sustainability is today at the
heart of international policies and debate, and plays a key role in
deep changes to the organizational models of companies operating in
a wide range of sectors of economic activity. In particular, this
book aims to gain a deeper understanding of how stakeholder
engagement can contribute to value co-creation both in the company
and along the supply chain, and what distinguishes the differing
involvement of stakeholders, in particular between public
involvement and stakeholder participation. Each chapter of this
book presents different modalities of stakeholder involvement and
develops the concept of value co-creation from organizational and
marketing perspectives. This book is recommended reading for those
interested in the fields of stakeholder engagement and theory,
sustainability, business studies, and sustainable development.
General
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