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Privacy Online - Perspectives on Privacy and Self-Disclosure in the Social Web (Paperback, 2011 ed.)
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Privacy Online - Perspectives on Privacy and Self-Disclosure in the Social Web (Paperback, 2011 ed.)
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Communications and personal information that are posted online are
usually accessible to a vast number of people. Yet when personal
data exist online, they may be searched, reproduced and mined by
advertisers, merchants, service providers or even stalkers. Many
users know what may happen to their information, while at the same
time they act as though their data are private or intimate. They
expect their privacy will not be infringed while they willingly
share personal information with the world via social network sites,
blogs, and in online communities. The chapters collected by Trepte
and Reinecke address questions arising from this disparity that has
often been referred to as the privacy paradox. Works by renowned
researchers from various disciplines including psychology,
communication, sociology, and information science, offer new
theoretical models on the functioning of online intimacy and public
accessibility, and propose novel ideas on the how and why of online
privacy. The contributing authors offer intriguing solutions for
some of the most pressing issues and problems in the field of
online privacy. They investigate how users abandon privacy to
enhance social capital and to generate different kinds of benefits.
They argue that trust and authenticity characterize the uses of
social network sites. They explore how privacy needs affect users'
virtual identities. Ethical issues of privacy online are discussed
as well as its gratifications and users' concerns. The contributors
of this volume focus on the privacy needs and behaviors of a
variety of different groups of social media users such as young
adults, older users, and genders. They also examine privacy in the
context of particular online services such as social network sites,
mobile internet access, online journalism, blogs, and micro-blogs.
In sum, this book offers researchers and students working on issues
related to internet communication not only a thorough and
up-to-date treatment of online privacy and the social web. It also
presents a glimpse of the future by exploring emergent issues
concerning new technological applications and by suggesting
theory-based research agendas that can guide inquiry beyond the
current forms of social technologies.
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