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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Practical Ethnography - A Guide to Doing Ethnography in the Private Sector (Paperback)
Loot Price: R1,258
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Practical Ethnography - A Guide to Doing Ethnography in the Private Sector (Paperback)
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Ethnography is an increasingly important research method in the
private sector, yet ethnographic literature continues to focus on
an academic audience. Sam Ladner fills the gap by advancing
rigorous ethnographic practice that is tailored to corporate
settings where colleagues are not steeped in social theory,
research time lines may be days rather than months or years, and
research sponsors expect actionable outcomes and recommendations.
Ladner provides step-by-step guidance at every turn--covering core
methods, research design, using the latest mobile and digital
technologies, project and client management, ethics, reporting, and
translating your findings into business strategies. This book is
the perfect resource for private-sector researchers, designers, and
managers seeking robust ethnographic tools or academic researchers
hoping to conduct research in corporate settings. More information
on the book is available at http://www.practicalethnography.com/.
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