Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing

Buy Now

Reale und mediale Produkterfahrungen - Analyse und Vergleich der Wirkungen von Experience- und Cross-Media-Marketingmassnahmen (German, Paperback, 2010 ed.) Loot Price: R2,110
Discovery Miles 21 100
Repayment Terms: R198 pm x 12*
Add to cart
Reale und mediale Produkterfahrungen - Analyse und Vergleich der Wirkungen von Experience- und Cross-Media-Marketingmassnahmen...

Reale und mediale Produkterfahrungen - Analyse und Vergleich der Wirkungen von Experience- und Cross-Media-Marketingmassnahmen (German, Paperback, 2010 ed.)

Sandra Diehl

Series: Forschungsgruppe Konsum und Verhalten

 (sign in to rate)
Loot Price R2,110 Discovery Miles 21 100 | Repayment Terms: R198 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Sandra Diehl analysiert mithilfe der Diary-Methode und eines experimentellen Designs den Einfluss von medialen und realen Faktoren auf das Kaufentscheidungsverhalten. Sie leitet umfangreiche strategische und operative Handlungsempfehlungen ab.

General

Imprint: Gabler
Country of origin: Germany
Series: Forschungsgruppe Konsum und Verhalten
Release date: November 2009
First published: 2010
Authors: Sandra Diehl
Dimensions: 210 x 148 x 24mm (L x W x T)
Format: Paperback
Pages: 435
Edition: 2010 ed.
ISBN-13: 978-3-8349-1681-5
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-1681-1
Barcode: 9783834916815

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners