Strategic Communication for Organizations (Paperback)

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization's needs, mission, and vision, effectively reaching and influencing internal and external audiences.

General

Imprint:	University of California Press
Country of origin:	United States
Release date:	February 2020
First published:	2020
Authors:	Sara LaBelle • Jennifer H Waldeck
Dimensions:	235 x 191 x 23mm (L x W x T)
Format:	Paperback - Trade
Pages:	368
ISBN-13:	978-0-520-29852-1
Categories:	Books > Language & Literature > Literary & linguistic reference works > General Books > Reference & Interdisciplinary > Communication studies > General Books > Business & Economics > Business & management > Business communication & presentation > General Promotions
LSN:	0-520-29852-7
Barcode:	9780520298521

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