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Books > Business & Economics > Business & management > E-commerce
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Buy Now
Influence (Paperback)
Loot Price: R377
Discovery Miles 3 770
You Save: R42
(10%)
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Influence (Paperback)
 (sign in to rate)
List price R419
Loot Price R377
Discovery Miles 3 770
You Save R42 (10%)
Expected to ship within 9 - 17 working days
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Digital influencing is one of the most exciting and disruptive new
media industries, forecast to be worth over GBP10bn by 2020.
Influencers now dominate the digital world and, when it comes to
growth, they are consistently outperforming traditional media and
brand advertising. Despite their prominence, digital influencers
continue to be misunderstood and undervalued by many people, as
those charged with incorporating the influencer space into their
digital strategy rarely comprehend how this extremely powerful
industry works. As one of the leading authorities on the influencer
space, Sara McCorquodale demystifies exactly how it operates, as
she interrogates the phenomenon, analyses its problems and
forecasts its future. Influence draws upon first-hand interviews
with world-renowned influencers, providing an invaluable insight
into the inner-workings of digital culture and how it can best be
used as an effective marketing and branding platform. This
compelling guide on how to effectively identify and utilise the
power of influencers is a must-read for anyone who wants their
business to succeed and prosper online.
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