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Books > Reference & Interdisciplinary > Communication studies
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Visual Media and Tourism (Hardcover)
Loot Price: R4,206
Discovery Miles 42 060
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Visual Media and Tourism (Hardcover)
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Tourism is all about visuals. Visuals stimulate our imagination,
create fantasy, and drive the audiences to take actions to realize
these dreams through perceived reality. With media content
presented through channels of television drama, reality shows, TV
commercials, and movies, this book presents findings that help us
better understand the relationships between nostalgia and film
tourism; how reality TV shows affect tourist experience and
authenticity; and how visuals stimulate audiences' taste and
olfactory senses and their relationship with gastronomical tourism.
The book presents findings that explain the psychological mechanism
of how modality and navigability influence tourists' behavioral
intention. With its balanced research methodology (qualitative,
quantitative, and the combination of both) and important topics
covered in media tourism, Visual Media and Tourism serves as a
pertinent reference book for subjects related to special interest
tourism, such as film tourism, in undergraduate programs, or
modules related to research methods in both undergraduate and
graduate programs. It helps readers become better informed on how
visuals stimulate travel motivations, condition tourist behaviors,
and affect travel experiences. The chapters in this book were
originally published as a special issue of the Journal of Travel
& Tourism Marketing.
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