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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Conservative Political Communication - How Right-Wing Media and Messaging (Re)Made American Politics (Paperback)
Loot Price: R1,305
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Conservative Political Communication - How Right-Wing Media and Messaging (Re)Made American Politics (Paperback)
Series: New Agendas in Communication Series
Expected to ship within 12 - 19 working days
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Conservative Political Communication examines the evolution of
appeals, media, and tactics in right-wing media and political
communication, tracking trends and shifts from the early days of
contemporary conservatism in the 1950s to the Trump administration.
The chapters in this edited volume feature the work of senior and
junior scholars from the fields of communication, journalism, and
political science employing content analytic, experimental, survey,
historical, and rhetorical research methodologies. Analyses of the
rise of the 24-hour news cycle, the range of partisan news sources,
and the role of social media algorithms in political campaigns
yield insights for our media and information ecosystems. A key
theme across these chapters is how right-wing channels and
communications help and hinder partisan fragmentation, a condition
whereby novice elected officials create personal conservative
brands, appeal to the base through partisan media, and complicate
senior leadership's ability to engage in bargaining, compromise,
and deal-making. This volume interrogates conservative media and
messaging to track where these processes came from, how they
functioned in the 2016 U.S. presidential campaign, and where they
may be going in the future. This book will interest scholars and
upper-level students of political communication, media and
politics, and political science, as well as readers invested in
today's political media landscape in the United States.
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