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Books > Language & Literature > Literature: history & criticism > Literary studies
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Comic Books Incorporated - How the Business of Comics Became the Business of Hollywood (Paperback)
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Comic Books Incorporated - How the Business of Comics Became the Business of Hollywood (Paperback)
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Comic Books Incorporated tells the story of the US comic book
business, reframing the history of the medium through an industrial
and transmedial lens. Comic books wielded their influence from the
margins and in-between spaces of the entertainment business for
half a century before moving to the center of mainstream film and
television production. This extraordinary history begins at the
medium's origin in the 1930s, when comics were a reviled,
disorganized, and lowbrow mass medium, and surveys critical moments
along the way-market crashes, corporate takeovers, upheavals in
distribution, and financial transformations. Shawna Kidman
concludes this revisionist history in the early 2000s, when
Hollywood had fully incorporated comic book properties and
strategies into its business models and transformed the medium into
the heavily exploited, exceedingly corporate, and yet highly
esteemed niche art form we know so well today.
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