Books > Social sciences > Psychology > Cognition & cognitive psychology
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Culture and Neural Frames of Cognition and Communication (Paperback, 2011 ed.)
Loot Price: R6,157
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Culture and Neural Frames of Cognition and Communication (Paperback, 2011 ed.)
Series: On Thinking, 3
Expected to ship within 10 - 15 working days
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Cultural neuroscience combines brain imaging techniques such as
functional magnetic resonance imaging and event-related brain
potentials with methods of social and cultural psychology to
investigate whether and how cultures influence the neural
mechanisms of perception, attention, emotion, social cognition, and
other human cognitive processes. The findings of cultural
neuroscience studies improve our understanding of the relation
between human brain function and sociocultural contexts and help to
reframe the "big question" of nature versus nurture. This book is
organized so that two chapters provide general views of the
relation between biological evolution, cultural evolution and
recent cultural neuroscience studies, while other chapters focus on
several aspects of human cognition that have been shown to be
strongly influenced by sociocultural factors such as self-concept
representation, language processes, emotion, time perception, and
decision-making. The main goal of this work is to address how
thinking actually takes place and how the underlying neural
mechanisms are affected by culture and identity.
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