Dynamic Competitive Analysis in Marketing - Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montreal, Canada, September 1-2, 1995 (Paperback, Softcover reprint of the original 1st ed. 1996)

This volume contains a selection of papers that were presented at the International Workshop on Dynamic Competitive Analysis, held in Montr6al, Canada, September 1-2, 1995. The workshop was organized by the editors of the proceedings volume. The proceedings contain both "full papers" and shorter pieces, to be considered as "work in progress." The choice of a rather broad theme for the workshop was deliberate and done in order to attract researchers from different areas of the marketing science community that usually do not get together. Obviously, a volume like this cannot be exhaustive in the coverage of the dynamics of marketing competition but we are confident that it will convey to the reader an impression of what are the current themes in this field of research. The book should be useful to researchers in marketing science, applied game theorists, graduate students, as well as practitioners in marketing with an interest in methods and examples of dynamic competitive analysis.

General

Imprint:	Springer-Verlag
Country of origin:	Germany
Series:	Lecture Notes in Economics and Mathematical Systems, 444
Release date:	November 1996
First published:	1996
Editors:	Steffen Jorgensen • Georges Zaccour
Dimensions:	235 x 155 x 15mm (L x W x T)
Format:	Paperback
Pages:	285
Edition:	Softcover reprint of the original 1st ed. 1996
ISBN-13:	978-3-540-61613-9
Categories:	Books > Business & Economics > Business & management > Business competition Books > Business & Economics > Business & management > Sales & marketing > General Books > Science & Mathematics > Mathematics > Applied mathematics > Mathematical modelling Promotions
LSN:	3-540-61613-6
Barcode:	9783540616139

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