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Markencontrolling - Ein Verhaltensorientierter Beitrag Zur Rationalitatssicherung Einer Identitatsorientierten Markenfuhrung (German, Paperback, 2011 ed.) Loot Price: R1,607
Discovery Miles 16 070
Repayment Terms: R151 pm x 12*
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Markencontrolling - Ein Verhaltensorientierter Beitrag Zur Rationalitatssicherung Einer Identitatsorientierten Markenfuhrung...

Markencontrolling - Ein Verhaltensorientierter Beitrag Zur Rationalitatssicherung Einer Identitatsorientierten Markenfuhrung (German, Paperback, 2011 ed.)

Stephan Braun

Series: Schriften Des Center for Controlling & Management (CCM), 40

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Loot Price R1,607 Discovery Miles 16 070 | Repayment Terms: R151 pm x 12*

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Stephan Braun bestimmt Zielsetzung sowie Aufgaben eines Markencontrollings als Rationalitatssicherung der Markenfuhrung und arbeitet Massnahmen zur Unterstutzung einer erfolgreichen Markenfuhrung durch das Markencontrolling heraus.
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General

Imprint: GWV Fachverlage GmbH
Country of origin: Germany
Series: Schriften Des Center for Controlling & Management (CCM), 40
Release date: March 2011
First published: March 2011
Authors: Stephan Braun
Dimensions: 210 x 148 x 13mm (L x W x T)
Format: Paperback - Trade
Pages: 231
Edition: 2011 ed.
ISBN-13: 978-3-8349-2849-8
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Finance & accounting > Accounting > Management accounting
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8349-2849-6
Barcode: 9783834928498

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