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Visual Content Marketing - Leveraging Infographics, Video, and Interactive Media to Attract and Engage Customers (Paperback)
Loot Price: R563
Discovery Miles 5 630
You Save: R157
(22%)
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Visual Content Marketing - Leveraging Infographics, Video, and Interactive Media to Attract and Engage Customers (Paperback)
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List price R720
Loot Price R563
Discovery Miles 5 630
You Save R157 (22%)
Expected to ship within 12 - 17 working days
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Your ticket to generating better results through infographics
Visual Content Marketing is a more than just a guide to
infographics. Written for business people dealing with complex
offerings, this is a hands-on, in-the-trenches guide to leveraging
this emerging medium to reach bottomline business goals. Uniquely,
this book addresses the full range of visual solutions, with an
emphasis on using these products to create real business value.
Inside, you'll learn the ins and outs of infographics, interactive
pictograms, video, animations, data-driven visualizations, and
other conversion-generating graphical content. Get inspired by the
groundbreaking examples showcased here, and learn how to manage
every aspect of visual content, from sourcing suppliers to
leveraging content on the appropriate media platforms. Author
Stephen Gamble is a leader in visual marketing solutions, with over
twenty years of experience in the industry. Thousands look to his
firm, Frame Concepts, for insider tips on generating revenue with
the help of innovative graphics. This insider knowledge is at your
fingertips in Visual Content Marketing. To meet your demanding
business goals, you need new ideas. This book will show you how to
infuse visual content where and when it counts. * Generate
high-quality leads and revenue with infographics, video, data
visualizations, and more * Identify the visual marketing and
engagement strategies that will work for your business * Source and
manage talented content suppliers who will deliver on your
strategic vision * Integrate eye-popping visual solutions to update
your brand and achieve your business goals Focusing on the visual
is the secret to success in the effort to win customer engagement
and attention. Visual Content Marketing is applicable to every
business function and industry. With this book, you have the
start-to-finish information you need to leverage visual solutions
to great effect.
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