The definitive guide to cold calling success
For more than thirty years, Stephan Schiffman, America's #1
corporate sales trainer, has shown millions of salespeople how to
close a deal. In this newest edition of "Cold Calling Techniques
(That Really Work )," he'll show you why cold calling is still a
central element of the sales cycle and where to find the best
leads. Updated with new information on e-mail selling, refining
voice-mail messages, and online networking, his time-tested advice
includes valuable discussion points that you'll need to cover in
order to effectively present your product or service and arrange a
meeting. Schiffman teaches you how to use his proven strategies
to:
- Turn leads into prospects
- Learn more about the client's needs
- Convey the ability to meet the client's demands
- Overcome common objections
With "Cold Calling Techniques (That Really Work ), 7th Edition,"
you'll watch your performance soar as you beat the competition and
score a meeting every time
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