Explores new perspectives on social media entertainment There is a
new class of cultural producers-YouTube vloggers, Twitch
gameplayers, Instagram influencers, TikTokers, Chinese wanghong,
and others-who are part of a rapidly emerging and highly disruptive
industry of monetized "user-generated" content. As this new wave of
native social media entrepreneurs emerge, so do new formations of
culture and the ways they are studied. In this volume, contributors
draw on scholarship in media and communication studies, science and
technology studies, and social media, Internet, and platform
studies, in order to define this new field of study and the
emergence of creator culture. Creator Culture introduces readers to
new paradigms of social media entertainment from critical
perspectives, demonstrating both relations to and differentiations
from the well-established media forms and institutions
traditionally within the scope of media studies. This volume does
not seek to impose a uniform perspective; rather, the goal is to
stimulate in-depth, globally-focused engagement with this
burgeoning industry and establish a dynamic research agenda for
scholars, teachers, and students, as well as creators and
professionals across the media, communication, creative, and social
media industries. Contributors include: Jean Burgess, Zoe Glatt,
Sarah Banet-Weiser, Brent Luvaas, Carlos A. Scolari, Damian
Fraticelli, Jose M. Tomasena, Junyi Lv, Hector Postigo, Brooke Erin
Duffy, Megan Sawey, Jarrod Walzcer, Sangeet Kumar, Sriram Mohan,
Aswin Punathambekar, Mohamed El Marzouki, Elaine Jing Zhao, Arturo
Arriagada, Jeremy Shtern, Stephanie Hill
General
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