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Analytics and Knowledge Management (Paperback)
Loot Price: R1,391
Discovery Miles 13 910
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Analytics and Knowledge Management (Paperback)
Series: Data Analytics Applications
Expected to ship within 12 - 17 working days
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The process of transforming data into actionable knowledge is a
complex process that requires the use of powerful machines and
advanced analytics technique. Analytics and Knowledge Management
examines the role of analytics in knowledge management and the
integration of big data theories, methods, and techniques into an
organizational knowledge management framework. Its chapters written
by researchers and professionals provide insight into theories,
models, techniques, and applications with case studies examining
the use of analytics in organizations. The process of transforming
data into actionable knowledge is a complex process that requires
the use of powerful machines and advanced analytics techniques.
Analytics, on the other hand, is the examination, interpretation,
and discovery of meaningful patterns, trends, and knowledge from
data and textual information. It provides the basis for knowledge
discovery and completes the cycle in which knowledge management and
knowledge utilization happen. Organizations should develop
knowledge focuses on data quality, application domain, selecting
analytics techniques, and on how to take actions based on patterns
and insights derived from analytics. Case studies in the book
explore how to perform analytics on social networking and
user-based data to develop knowledge. One case explores analyze
data from Twitter feeds. Another examines the analysis of data
obtained through user feedback. One chapter introduces the
definitions and processes of social media analytics from different
perspectives as well as focuses on techniques and tools used for
social media analytics. Data visualization has a critical role in
the advancement of modern data analytics, particularly in the field
of business intelligence and analytics. It can guide managers in
understanding market trends and customer purchasing patterns over
time. The book illustrates various data visualization tools that
can support answering different types of business questions to
improve profits and customer relationships. This insightful
reference concludes with a chapter on the critical issue of
cybersecurity. It examines the process of collecting and organizing
data as well as reviewing various tools for text analysis and data
analytics and discusses dealing with collections of large datasets
and a great deal of diverse data types from legacy system to social
networks platforms.
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