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Visual Identity - Promoting and Protecting the Public Face of an Organization (Hardcover)
Loot Price: R5,632
Discovery Miles 56 320
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Visual Identity - Promoting and Protecting the Public Face of an Organization (Hardcover)
Expected to ship within 12 - 17 working days
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Brands, companies, and organizations, much like people, have
personalities, and most of what we know and think about their
personalities comes through visual identity. A visual identity is
the strategically planned and purposeful presentation of the brand
or organization in order to gain a positive image in the minds of
the public, including - but not limited to - its name, logo,
tagline, color palette and architecture, and even sounds. This
practical guide explores visual identity from an organizational
brand perspective (corporate, non-profit, etc.), rather than a
product brand perspective. It not only helps readers to understand
the meaning and value of an organization's visual identity, but
also provides hands-on advice on how to promote and protect the
identity. Each chapter draws from current research and also
contains real-world examples and case studies that illustrate the
key concepts.
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