Visual Identity - Promoting and Protecting the Public Face of an Organization (Hardcover)

Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	October 2009
First published:	2010
Authors:	Susan Westcott Alessandri
Dimensions:	229 x 152 x 15mm (L x W x T)
Format:	Hardcover
Pages:	178
ISBN-13:	978-0-7656-2266-2
Categories:	Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	0-7656-2266-1
Barcode:	9780765622662

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