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Exploring Cultural Communication From the Inside Out - An Ethnographic Toolkit (Paperback)
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Exploring Cultural Communication From the Inside Out - An Ethnographic Toolkit (Paperback)
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What do you do when you are a newcomer in a cultural group and you
must find your way? From the perspective of an ethnographer of
communication, one of the most effective strategies you can take is
to go from the inside out. Exploring Cultural Communication from
the Inside Out: An Ethnographic Toolkit is a workbook that offers
readers a hands-on approach to navigating new cultural
environments. The text helps readers develop richer and more
nuanced understandings not only of the different cultures they are
members of but also their own roles in an increasingly
multicultural and global society. The book is grounded in an
interpretive theoretical/methodological framework of the
ethnography of communication and speech codes theory, and guides
readers through the process of applying this framework to any
setting of their choice. Throughout, the text introduces
theoretical concepts and pairs them with applied activities that
require readers to engage in ethical fieldwork, data collection,
and analysis. Readers are then challenged to document their
experience, communicate what they have learned, and participate in
deep reflection. Featuring a unique methodology and highly
practical information, Exploring Cultural Communication from the
Inside Out is exemplary for courses in intercultural communication,
language and culture, sociolinguistics, and communication research.
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