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Driven by Design (Czech, English, German, Hardcover)
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Driven by Design (Czech, English, German, Hardcover)
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"Everything needs a soul-at least everything that's supposed to
have meaning." This is one of the guiding principles for the SKODA
Design team and the jumping-off point for Driven by Design, which
takes the reader on an exciting and emotional journey into the DNA
of the Czech auto manufacturer. Since its founding over 120 years
ago, the company has successfully captured the spirit of every era
while simultaneously creating vehicles of timeless beauty
throughout its long, rich history. Driven by Design provides
thrilling insights into the vehicle design and development process.
We will look over the designer's shoulders during the crowning
moments of their long journey from a vision to a finished product,
from idea to ideal: inspiration, sketch, sculpture. The bar is set
high-to create cars with character that appeal to all five senses.
This aspiration has been perfectly realised in the new KODIAQ SUV,
a vehicle that combines breathtaking design, functionality, and
comfort while remaining decidedly and distinctively a SKODA. Thanks
to Driven by Design, we know how such masterpieces are made. Text
in English, German and Czech.
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