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Im Netz Der Nachricht - Die Newsroom-Strategie ALS Pr-Roman (German, Hardcover, 2012 ed.) Loot Price: R994
Discovery Miles 9 940
Repayment Terms: R93 pm x 12*
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Im Netz Der Nachricht - Die Newsroom-Strategie ALS Pr-Roman (German, Hardcover, 2012 ed.): Thomas Holzinger, Martin Sturmer

Im Netz Der Nachricht - Die Newsroom-Strategie ALS Pr-Roman (German, Hardcover, 2012 ed.)

Thomas Holzinger, Martin Sturmer

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Loot Price R994 Discovery Miles 9 940 | Repayment Terms: R93 pm x 12*

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Die beiden Kommunikationsprofis zeichnen in ihrem Roman ein Sittenbild der aktuellen Medienlandschaft und liefern zugleich ein Beispiel dafur, wie die Newsroom-Strategie in der Unternehmenskommunikation umgesetzt werden kann. Im Mittelpunkt steht dabei die Nachricht als altester und schwierigster Teil der menschlichen Massenkommunikation: knapp, schnell und bedeutend. Die moderne Kommunikationsabteilung wird zum Newsroom, der multimedial und grenzenlos agiert und alle Zielgruppen auf allen Plattformen bedient von der Lokalzeitung bis Twitter."

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: October 2011
First published: October 2011
Authors: Thomas Holzinger • Martin Sturmer
Dimensions: 234 x 156 x 14mm (L x W x T)
Format: Hardcover - Sewn / Cloth over boards
Pages: 211
Edition: 2012 ed.
ISBN-13: 978-3-642-22488-1
Languages: German
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
Books > Language & Literature > Literature: texts > Essays, journals, letters & other prose works > From 1900 > Reportage & collected journalism
LSN: 3-642-22488-1
Barcode: 9783642224881

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