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Books > Business & Economics > Industry & industrial studies > Distributive industries

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Bonusprogramme - Rabattsysteme fur Kunden erfolgreich gestalten (German, Hardcover, 2., uberarb. u. erw. Aufl. 2011) Loot Price: R1,486
Discovery Miles 14 860
Repayment Terms: R139 pm x 12*
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Bonusprogramme - Rabattsysteme fur Kunden erfolgreich gestalten (German, Hardcover, 2., uberarb. u. erw. Aufl. 2011): Thomas...

Bonusprogramme - Rabattsysteme fur Kunden erfolgreich gestalten (German, Hardcover, 2., uberarb. u. erw. Aufl. 2011)

Thomas Lauer

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Loot Price R1,486 Discovery Miles 14 860 | Repayment Terms: R139 pm x 12*

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Bonusprogramme haben seit der Abschaffung des Rabattgesetzes auch den deutschsprachigen Raum erobert. Wie koennen Unternehmen davon profitieren? Das Standardwerk liefert einen vollstandigen und systematischen UEberblick zu allen Aspekten und zeigt, wie Kundenbonusprogramme gestaltet werden koennen. Mit Fallbeispielen und Checklisten zur Konzeption, Einfuhrung und Optimierung von Bonusprogrammen und Rabattsystemen. Die 2. Auflage wurde aktualisiert und um Abschnitte zu den psychologischen Grundlagen, zu Rechtsfragen und empirischen Studien erganzt.

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: June 2011
First published: June 2011
Authors: Thomas Lauer
Dimensions: 235 x 155 x 15mm (L x W x T)
Format: Hardcover
Pages: 231
Edition: 2., uberarb. u. erw. Aufl. 2011
ISBN-13: 978-3-642-19117-6
Languages: German
Categories: Books > Business & Economics > Economics > Microeconomics > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > General
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LSN: 3-642-19117-7
Barcode: 9783642191176

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