Mass Customization: Challenges and Solutions defines the
parameters of the emerging business strategy, mass customization.
The book will cover the main categories of the area with a
systematic examination of the following themes: manufacturing
systems and mass customization, supply chain management and mass
customization, and information systems and mass customization.
In addition to being tightly organized by themes and a carefully
selected group of contributors, the Editors will write introductory
material to the sections along with introductory and concluding
chapters. The result is a book that provides the field with the
conceptual framework of mass customization, its tools, its
solutions, and real-world examples of successful implementations of
the business strategy. An important book for academics working in
production operations, production manufacturing, industrial
engineering, logistics, supply chain management, and industry
practitioners.
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