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Books > Business & Economics > Business & management > Sales & marketing

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Moderne Konzepte des organisationalen Marketing - Modern Concepts of Organisational Marketing (German, Hardcover, 2014 ed.) Loot Price: R2,705
Discovery Miles 27 050
Repayment Terms: R253 pm x 12*
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Moderne Konzepte des organisationalen Marketing - Modern Concepts of Organisational Marketing (German, Hardcover, 2014 ed.):...

Moderne Konzepte des organisationalen Marketing - Modern Concepts of Organisational Marketing (German, Hardcover, 2014 ed.)

Thorsten Kliewe, Tobias Kesting

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Loot Price R2,705 Discovery Miles 27 050 | Repayment Terms: R253 pm x 12*

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Das Buch widmet sich dem organisationalen Marketing, d. h. Marketing gegenuber Organisationen aller Art als Zielgruppen. Es werden neue Erkenntnisse aus der Theorie und Praxis des Business-to-Business- und des Science-to-Business Marketing aufgezeigt."

General

Imprint: Springer Gabler
Country of origin: Germany
Release date: 2014
First published: 2014
Editors: Thorsten Kliewe • Tobias Kesting
Dimensions: 240 x 168 x 24mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 408
Edition: 2014 ed.
ISBN-13: 978-3-658-04679-8
Languages: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-658-04679-1
Barcode: 9783658046798

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