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Books > Business & Economics > Business & management > Business strategy
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Nothing Ventured, Nothing Gained - The Seattle JOA and Newspaper Preservation (Paperback, New)
Loot Price: R1,631
Discovery Miles 16 310
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Nothing Ventured, Nothing Gained - The Seattle JOA and Newspaper Preservation (Paperback, New)
Expected to ship within 10 - 15 working days
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This is an in-depth case study of a joint operating arrangement
(between the "Seattle Times" and the "Seattle Post-Intelligencer")
and its impact on the five surrounding daily newspapers in its
market. The study examines this impact in the context of ten
factors in the market, including suburbanization and direct mail.
The author focuses on three major topics - circulation, advertising
and staffing - to see how they have changed. The study looks at
changes to see if they have an impact on the market and on the
traditional role of newspapers, which is to provide information and
ideas necessary for civic intelligence.
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