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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry
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Not currently available
Conferences and Conventions - A Global Industry (Paperback, 3rd edition)
Loot Price: R570
Discovery Miles 5 700
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Conferences and Conventions - A Global Industry (Paperback, 3rd edition)
Series: Events Management
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Loot Price R570
Discovery Miles 5 700
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Conferences and Conventions: A Global Industry 3rd edition provides
a comprehensive introduction to the key elements of the global
conference, convention and meetings industry. It examines the
industry's origins, structure, economic, social and environmental
impacts, education, training and career opportunities, and the
industry's future development. It also explores its links with the
wider tourism industry, and suggests that there should be a
realignment of these links, putting a greater focus on designing,
executing and measuring meeting and convention contents so that
they have a purposeful impact on participants, thus creating
greater value for stakeholders. It suggests that there should be
greater emphasis on the role that meetings play in economic,
professional and educational development, promoting the benefits
they provide in knowledge exchange, scientific research, technology
transfer, networking and motivation and showing clearly what such
business events actually accomplish. This revised 3rd edition has
been updated to reflect current trends and emerging topics and
achieve a more international approach. This edition has also been
updated with the following features: New content on social media,
web based marketing, the use of technology, experiential marketing
and events, the role of trade shows in conventions, issues of
sustainability, and moves to create a profession for event
management. Fully integrated and updated case studies to highlight
current issues and demonstrate theory in practice. Also contains
new case studies on the growth markets of Asia, Brazil and the
Middle East. A detailed meetings and events industry lexicon. This
book is written in an accessible and engaging style and structured
logically with useful features throughout to aid students' learning
and understanding. This book is an invaluable resource to students
following Events Management, Hospitality and Tourism courses.
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