Customer Lifetime Value - The Path to Profitability reviews the CLV
metric in particular. Approaches to computing CLV and the concept
of customer equity are discussed in detail. Specifically, this
monograph provides the methods of measuring CLV, the strategies for
developing customer-centric strategies, the implementation of CLV
strategies in a B2B and B2C setting, and the challenges faced by an
organization in implementing a CLV-based framework. The author
details the importance of CLV as a metric in a marketer's toolkit
and how it is relevant to managing customers. Customer Lifetime
Value - The Path to Profitability answers the following questions:
.What is the value of a customer? .Can customers be evaluated based
only on their past contribution to the firm? .Which metric is
better in identifying the future worth of the customer? These are
the questions a firm has to deal with before assessing the value of
its customers. The author shows that the value of a customer is the
value the customer brings to the firm over their lifetime.
Therefore, we need a metric that can objectively measure future
profitability of the customer to the firm. Customer lifetime value
(CLV) helps managers make informed business decisions.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
