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Books > Business & Economics > Business & management > Sales & marketing
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A Customer-oriented Manager for B2B Services - Principles and Implementation (Hardcover)
Loot Price: R3,758
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A Customer-oriented Manager for B2B Services - Principles and Implementation (Hardcover)
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The notion of customer orientation is becoming a necessity rather
than a choice for many companies. It is a lasting response to
competitive pressure and supports the company in a renewed
definition of its mission, beyond direct economic gain. Within B2B
services, the manager, through proximity to their team, their
market and their client, is the essential actor in the deployment
of this orientation. A Customer-oriented Manager for B2B Services
provides managers with the knowledge and tools necessary to
implement customer orientation themselves, with the involvement of
their extended team. To this end, this book presents a four-step
approach: understand the fundamentals of customer orientation in
B2B services, know the customer, make the most of the offer and
deliver the service.
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