The Student Nonviolent Coordinating Committee formed in April 1960
to advance civil rights. With a tremendous human rights mission
facing them, the founding SNCC members included communication and
publicity as part of their initial purpose. This book provides a
broad overview of these efforts from SNCC's birth in 1960 until the
beginning of its demise in the late 1960s and examines the
communication tools that SNCC leaders and members used to organize,
launch, and carry out their campaign to promote civil rights
throughout the 1960s. It specifically explores how SNCC workers
used public relations to support and promote their platforms and to
build a grassroots community movement; and how the organization
later rejected these strategies for a radical and isolated
approach.
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