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Books > Professional & Technical > Technology: general issues > History of engineering & technology
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Momo Italy 1964 - 2014 50 Years (Hardcover)
Loot Price: R924
Discovery Miles 9 240
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Momo Italy 1964 - 2014 50 Years (Hardcover)
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Man, racing driver, entrepreneur: three terms that well describe
Gianpiero Moretti, creator of Momo half a century ago, an Italian
company renowned for its excellence in the production of steering
wheels, racing suits and car components from 1964 to today. The
historic marque decided to celebrate this important anniversary
with a book that covers the salient stages of its development and
consolidation, as well as Moretti's long and prestigious motor
racing career. From the company's association with Ferrari, dating
back to the '60s when the Prancing Horse adopted Momo steering
wheels for Formula 1, to the prolific IMSA experience, first with
the Porsche 935 and then the Ferrari 333 SP, to its current
involvement in the official Momo team. Then there was the
far-reaching production of steering wheels and rims for production
cars and the lively, colorful advertising campaigns that branded
half a century of communications. These are just some of the
chapters that comprise this engaging book, produced in close
collaboration with the company.
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