Studying Audiences - The Shock of the Real (Paperback, New)

Studying the Audience: The Shock of the Real provides a critical overview of two decades of research into the television audience. With the development of ethnographic research methods, hailed by Stuart Hall as `a new and exciting phase' in audience research, researchers turned their critical attention to groups of `ordinary people' watching television, combining interviews and participant observations with textual analysis of television programmes.
In a comprehensive analysis of the orgins and achievements of the `cultural studies audience experiment', Virginia Nightingale evaluates five projects which helped to shape the field of television audience research, including Charlotte Brunsdon and David Morley's work on Nationwide, Ien Ang's Watching Dallas and David Buckingham's study of Eastenders and its audience.
Nightingale traces how central tenets within audience studies were challenged by discourses of post-colonialism, fan activism and new theories of writing, arguing that audience research is necessarily a complex activity.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	November 1996
First published:	1996
Authors:	Virginia Nightingale
Dimensions:	234 x 156 x 15mm (L x W x T)
Format:	Paperback
Pages:	184
Edition:	New
ISBN-13:	978-0-415-14398-1
Categories:	Books > Arts & Architecture > Performing arts > Television Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Psychology > Social, group or collective psychology Books > Social sciences > Sociology, social studies > Social research & statistics > General Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	0-415-14398-5
Barcode:	9780415143981

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