Economics and the Business Environment is directed at students who
will be taking up managerial positions in trade and industry or in
government. The economic environment of European companies is
central to the book giving students a good impression of recent
developments within the European economy. The theories described
enable students to: calculate how much competition firms within a
particular business sector are exposed to analyze the current
economic position of a particular country and make exchange rate
prognoses gauge the effect of the economic environment on business
sales and profits. Complicated analyses and mathematical models
have been avoided as much as possible. Instead, diagrams and graphs
illustrate the causal relationships between economic factors,
making this book an ideal primer for those needing the basics of
economics for their business degree.
General
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