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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Business Analytics - Data Science for Business Problems (Hardcover, 1st ed. 2021)
Loot Price: R3,541
Discovery Miles 35 410
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Business Analytics - Data Science for Business Problems (Hardcover, 1st ed. 2021)
Expected to ship within 10 - 15 working days
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This book focuses on three core knowledge requirements for
effective and thorough data analysis for solving business problems.
These are a foundational understanding of: 1. statistical,
econometric, and machine learning techniques; 2. data handling
capabilities; 3. at least one programming language. Practical in
orientation, the volume offers illustrative case studies throughout
and examples using Python in the context of Jupyter notebooks.
Covered topics include demand measurement and forecasting,
predictive modeling, pricing analytics, customer satisfaction
assessment, market and advertising research, and new product
development and research. This volume will be useful to business
data analysts, data scientists, and market research professionals,
as well as aspiring practitioners in business data analytics. It
can also be used in colleges and universities offering courses and
certifications in business data analytics, data science, and market
research.
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