0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Market research

Buy Now

Huawei Goes Global - Volume I: Made in China for the World (Paperback, 1st ed. 2020) Loot Price: R4,324
Discovery Miles 43 240
Huawei Goes Global - Volume I: Made in China for the World (Paperback, 1st ed. 2020): Wenxian Zhang, Ilan Alon, Christoph...

Huawei Goes Global - Volume I: Made in China for the World (Paperback, 1st ed. 2020)

Wenxian Zhang, Ilan Alon, Christoph Lattemann

Series: Palgrave Studies of Internationalization in Emerging Markets

 (sign in to rate)
Loot Price R4,324 Discovery Miles 43 240 | Repayment Terms: R405 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Huawei Goes Global provides a much-needed, comprehensive, and scholarly examination of the business environment and the striving global operations of China's technology giant. With theoretical research, case studies, data analysis, and empirical studies, this two-volume work tells a fascinating story of internationalization in an emerging economy. As one of the most powerful Chinese companies in the global economy, the largest global telecommunications-equipment producer and a leading consumer-electronics manufacturer, Huawei is a great example of the globalization of the Chinese enterprises in the twenty-first century. In Volume I, scholars critically examine the rise of Huawei as a Chinese global enterprise from the political economy and public policy perspectives, as well as Huawei's development strategies, innovations, and talent management. In Volume II, multiple authors carefully study the growth of Huawei from regional and geopolitical perspectives, and its corporate communication and crisis management. Within the framework of the trade conflicts between China and the US, controversies over economic sanctions, intellectual property disputes, and espionage and cyber security concerns, this groundbreaking work makes an important contribution to both academic literature and the ongoing public discourse on Huawei. Volume II is available here: https://www.palgrave.com/gp/book/9783030475789

General

Imprint: Springer Nature Switzerland AG
Country of origin: Switzerland
Series: Palgrave Studies of Internationalization in Emerging Markets
Release date: October 2021
First published: 2020
Editors: Wenxian Zhang • Ilan Alon • Christoph Lattemann
Dimensions: 210 x 148mm (L x W)
Format: Paperback
Pages: 353
Edition: 1st ed. 2020
ISBN-13: 978-3-03-047566-6
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 3-03-047566-2
Barcode: 9783030475666

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Marketing Communication - An Integrated…
Ludi Koekemoer Paperback R353 Discovery Miles 3 530
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
R711 R649 Discovery Miles 6 490
Marketing Research: Tools and Techniques
Nigel Bradley Paperback R2,094 Discovery Miles 20 940
Personal Selling
M C Cant, A Drotsky Paperback R397 Discovery Miles 3 970
The Book Every Marketer Should Most…
Paperback R340 R304 Discovery Miles 3 040
Influence, New and Expanded UK - The…
Robert B. Cialdini Paperback R510 Discovery Miles 5 100
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R649 Discovery Miles 6 490
Autophagy - How to Live Healthy and…
Lauren Prieto Hardcover R808 Discovery Miles 8 080
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R647 Discovery Miles 6 470
The Routledge Companion to Identity and…
Ayalla A Ruvio, Russell Belk Hardcover R7,202 Discovery Miles 72 020
The Essentials of Marketing Research
Lawrence Silver, Robert E. Stevens, … Paperback R2,675 Discovery Miles 26 750

See more

Partners