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Corporate Branding im Spannungsfeld von Unternehmens- und Marketingkommunikation - Grundlagen, Fallstudien und empirische Erkenntnisse in Commodity-Branchen (German, Paperback, 2011 ed.) Loot Price: R1,776
Discovery Miles 17 760
Repayment Terms: R166 pm x 12*
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Corporate Branding im Spannungsfeld von Unternehmens- und Marketingkommunikation - Grundlagen, Fallstudien und empirische...

Corporate Branding im Spannungsfeld von Unternehmens- und Marketingkommunikation - Grundlagen, Fallstudien und empirische Erkenntnisse in Commodity-Branchen (German, Paperback, 2011 ed.)

Werner Suss, Ansgar Zerfass, Lisa Duhring

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Loot Price R1,776 Discovery Miles 17 760 | Repayment Terms: R166 pm x 12*

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Die Autoren diskutieren die konzeptionellen Grundlagen des Kommunikations- und Markenmanagements in Commodity-Branchen, analysieren mehrere Fallstudien und stellen die Ergebnisse einer deutschlandweiten Studie bei Marketing- und Kommunikationsmanagern vor.

General

Imprint: Gabler
Country of origin: Germany
Release date: May 2011
First published: 2011
Authors: Werner Suss • Ansgar Zerfass • Lisa Duhring
Dimensions: 210 x 148 x 10mm (L x W x T)
Format: Paperback
Pages: 181
Edition: 2011 ed.
ISBN-13: 978-3-8349-2404-9
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN: 3-8349-2404-0
Barcode: 9783834924049

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