It Takes a Tribe - Building the Tough Mudder Movement (Hardcover)

Tough Mudder is not a race. It's a challenge. In It Takes a Tribe, co-founder and CEO Will Dean explores the mental, physical and social principles behind the experience and reveals how he built a global tribe. Arguing for clear principles, bravery and persistence, Dean shows a new generation of entrepreneurs why it's important to create a brand that people identify with and love. It Takes a Tribe is the astonishing inside story of Tough Mudder, and a textbook for anyone looking to start a business or find more followers. 'Gripping - reveals what it takes to stand by your values' ADAM GRANT, Wharton professor and bestselling author of Originals and co-author of Option B

General

Imprint:	Portfolio Penguin
Country of origin:	United Kingdom
Release date:	September 2017
Authors:	Will Dean
Dimensions:	232 x 158 x 25mm (L x W x T)
Format:	Hardcover
Pages:	262
ISBN-13:	978-0-241-29260-0
Categories:	Books > Humanities > History > History of specific subjects > History of specific institutions Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > General Books > Sport & Leisure > Sports & outdoor recreation > Active outdoor pursuits > General Books > History > History of specific subjects > History of specific institutions
LSN:	0-241-29260-3
Barcode:	9780241292600

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