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Marketing (Paperback, 20th edition)
Loot Price: R1,262
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Marketing (Paperback, 20th edition)
Expected to ship within 10 - 15 working days
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Gain an understanding of today's marketing principles with
Pride/Ferrell's engaging MARKETING. Develop the knowledge and
decision-making skills to succeed as in-depth coverage highlights
fundamental marketing concepts and strategies. Practical
applications and examples emphasize the latest social networking,
digital marketing, social and environmental responsibility,
globalization, entrepreneurship and marketing during transition.
This edition also expands coverage of business markets and buying
behavior, marketing channels and supply-chain management,
retailing, personal selling and marketing analytics. An eBook lets
you highlight terms and includes embedded Concept Check quizzes to
assess understanding of key concepts. You have convenient mobile
access to assignments, digital flashcards, company videos, an
interactive marketing plan, practice exams and activities as a
marketer.
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